California Mermaid

Jun 18

Etsy Wholesale: Tools for Success: UncommonGoods Design Challenge -





Gaby Dolceamore, the Community Outreach Coordinator for UncommonGoods, shares her tips on how to differentiate your line — just in time for UncommonGoods’ Third Annual Jewelry Design Competition. This competition invites designers from all over the United States to submit their…

Jun 15

Happy Father’s Day!
The 10 best photos capturing questionable acts of fatherhood.Via someecards

Happy Father’s Day!

The 10 best photos capturing questionable acts of fatherhood.

Via someecards

Jun 07


Apr 20

Mother’s Day SALE!!

I’m having a Mother’s Day sale until Midnight PST Monday, May 13, 2013 - use coupon code MOTHERSDAY20 for 20% off everything!

Feb 12

There’s Still Time to Save!

While it may be too late to expect arrival in time for Valentine’s Day, you can still save 20% off purchases made through Midnight EST Friday, February 15, 2013!

Use SFETSY coupon code HMCLOVE to save 20% on items such as these:

Jan 16

2013’s Hottest Wedding Looks on Etsy

2013’s Hottest Wedding Looks on Etsy


Jan 13

Pantone’s Emerald Green and Spring 2013

There’s been a lot of debate over what Pantone is calling “Emerald Green.” PANTONE 17-5641, Emerald Green, is the color for 2013. It really looks more like a teal green to me. I like it, but I’m not planning on going nuts with this color. I think I will focus on the complimentary tones for Spring 2013 and use Emerald Green for highlights.

Here are the gorgeous colors Pantone has come out with for Spring 2013 Fashion Color Trends:

Emerald Green - 17-5641

Grayed Jade - 14-6011

Tender Shoots - 14-0446

Dusk Blue - 16-4120

Monaco Blue - 19-3964

African Violet - 16-3520

Nectarine - 16-1360

Lemon Zest - 13-0756

Poppy Red - 17-1664

Here’s a delightful creamy photo from a slideshow on Pantone’s website that is sure to make anyone excited about Emerald Green:

I’m excited to see what amazing items folks are going to create!

Jan 11

Sharing My Interview…

As many of you remember, I recently interviewed Kate Brooks, of Pieces of Home Mosaics. Well, she returned the favor and interviewed me! I love her writing style and was honored to be interviewed by her! Here is the interview on her blog:

Thank you, again, Kate :)

Dec 31

Happy New Year 2013! New Items with End of Year SAVINGS!

Well, it’s December 31, 2012, the last day of the year! I’ve been busy listing some new last minute items! Don’t forget that coupon code NEWYEAR = 20% off EVERYTHING in your cart through January 3, 2013!

I have a new series of round and square glass cabochon and brass, copper and silver pendants that come with 24” long ball chain necklaces.

Here are some of the new listings (click on the image for the listing):

Made to order zodiac constellations:



Made to order initials:


Custom photo pendants:



Custom QR code pendants (choose ANY color foreground):


I have some big plans for California Mermaid in the new year! Stay tuned in the coming weeks for some announcements. 

In the meantime, I want to wish everyone a Happy New Years! I am grateful for your support this past year and I wish you the best :)


Dec 27

Happy New Year 2013!

The savings are still here - use coupon code NEWYEAR for 20% off everything through January 3, 2013!!